On the 9th of March, Engage Business Media will hold its 2023 Future of MarTech Conference. This...
Learn How You Can Drive Growth Using Martech at Our Next Event
3 minute read
We are excited to share that there are just two weeks to go until our 2023 Future of Martech Conference!
Taking place on the 9th of March at The Brewery in London, this event will explore how technology is enabling a new kind of creativity. Moreover, it will address how the demands of customers are evolving and what marketers are doing to adapt to these changes.
The conference will feature presentations, fireside chats and panel debates featuring representatives from world-renowned brands. Throughout the day, attendees will learn how to maximise growth through marketing technology, how to create sophisticated content experiences, develop data-driven personalised marketing strategies and more.
It is important to note that this event will take place at the same time as our 2023 Future of Salestech Conference. What is more, we’ll be bringing our communities together at points during the day in recognition of the alignment of sales and marketing becoming an ever-critical business priority.
Attendees of both events will have the chance to hear from several sales and marketing enablement specialists, including Karina Battaglia from Microsoft. Karina will be one of the first speakers of the day, and she is expected to present a case study on how the tech giant transforms its sales and marketing habits.
More specifically, she will discuss the ‘modern’ customer and why the ways that served sellers in the past may no longer do so in today’s world. Reviewing the lessons that Microsoft has learned while transforming the habits of its sales organisation, Karina will help attendees drive change in their own teams.
HOW TO USE MARTECH TO ENABLE GROWTH
Marketers are relying more and more on martech tools to optimise their marketing efforts and drive growth. At our Future of MarTech Conference, several companies will present case studies to demonstrate how they are using technology when developing and executing strategies.
Taking a case in point, attendees will have the opportunity to hear from the aerospace corporation, Airbus. They are expected to share a case study and reveal how they created a multi-sensory dimension that delivers highly complex messages and content in the most emotionally experiential way possible.
ALIGNING SALES AND MARKETING TEAMS
As previously stated, the alignment of sales and marketing teams will be a widely discussed topic at the upcoming conference, with multiple companies set to share case studies that prove its significance.
Those interested in learning how to effectively align their teams will have the opportunity to listen to a panel discussion featuring sales enablement specialists from Sabio, Adobe, and SplitMetrics. In addition to this, Hitachi’s Head of Sales and Marketing Andy Milton will present a case study to demonstrate how the alignment of sales and marketing helped the organisation enable change.
REGISTER HERE
To hear from the above companies, learn from other industry leaders and network with a community of like-minded individuals, register your free ticket for the 2023 Future of MarTech Conference.
