In this presentation, I will guide you through our journey to develop a real time Brand Health monitoring platform built around two key elements: reputation & data.
I'll be discussing:
● How the absence of data can lead to business in-decision and how data perception can lead
to misinterpretation.
● The importance of brand reputation and brand health due to COVID-19
● How we perceive data around our brand is key to making the right strategic decisions.
● Unlocking datasets to create interconnected media intelligence
● Structuring data through conversation ontologies
● Our four steps to success in developing your own real-time brand health monitoring platform