On the 8th of December, Engage Business Media held its Sales and Marketing Engagement Summits at the Victoria Park Plaza in London. The events took place at the same time and attracted experts in both fields, sparking important conversations about the alignment of sales and marketing teams.
This specific topic was explored in depth at a panel discussion led by the event’s host and the CEO of Flume Sales Training Raoul Monks. The panellists were Zendesk’s Marketing Director Marina Snegirjova, Spendesk’s Director Revenue Enablement Atossa Vaziri, Citi’s Director Victoria McLeod-Scott, and the B2B Marketing Consultant Alan Davis.