Pamella Barotti, Head of Customer Advocacy at Microsoft UK, joins us for an inspiring speech on how to boost your confidence. Pamella has spent the last 10 years coaching and advising business professionals globally.

Pamella highlights that ‘you can have the best team, the best technology and the best strategy, but if you don’t have the confidence it is hard to be successful’. Confidence is described as: the feeling of trust in ones abilities, qualities and your judgement.

So why do marketers need to be confident?

1. Present marketing strategies, plans and campaigns.
2. Pitch for new businesses.
3. Request budget.
4. Represent customers in the boardroom.
5. Manage internal and external stakeholders.
6. Ask for a pay rise or a promotion.

Pamella goes into detail on the 3 building blocks to boost your confidence: skill, body and mindset. Furthermore, she discusses how to set your confidence goal and how to realistically implement this plan in your life.

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