Is it possible to reimagine a tax and accountancy firm that has roots going back to the 1800s? Tasked with increasing consideration for tech and transformation consulting services among key economic buyers, PwC explore how they chose to tackle today's biggest societal issues through emerging and immersive technologies.
What you'll learn:
• How leveraging brand insights encouraged new thinking around engaging audiences on climate change and our commitment to sustainability.
• The complexities of developing new platforms and technologies in a risk averse environment.
• The exponential benefits of fully integrating emerging technology across digital and media platforms within your marketing campaigns.
• Going beyond the metaverse and incorporating immersive experiences into our flagship global campaigns.