In this episode, from our Future of Marketing Conference our Event Chair Rachel Aldighieri is joined by Sarah Sahyoun, Global Director of Product Marketing at Payoneer.
At the core of every successful product launch, campaign or sales pitch is a competitive value proposition.
Sarah delves into how building one that is both clear and differentiated among competitors is no easy feat. Doing that at scale across different customer markets and internally among several cross functional teams adds to that complexity.
This is a candid conversation about learnings, successes and navigating global markets and teams to land a winning value proposition.