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Strategy Marketing In Change and Growth – Data, Stakeholder and Sales leader Alignment

At the 2022 Marketing Engagement Summit, the VP EMEA Head of Marketing and Market Engagement at TTEC, Chantal Reed, took part in a fireside chat discussion. There, she discussed the company’s strategy marketing in times of change and growth. More specifically, she stressed the importance of data, as well as stakeholder and sales leader alignment.
Chantal Reed

Chantal Reed

TTEC Director EMEA Marketing and Market Engagement

Chantal runs EMEA Marketing for TTEC (NASDAQ:TTEC), one of the largest, global CX (customer experience) technology and services innovators for end-to-end, digital CX solutions.
A career marketer and communications specialist for thirty years Chantal has twenty years as a B2B leader driving change and growth programmes as a strategic consultant and in her in house roles as an EMEA head in Customer Experience and Digital Technologies for some of the world’s most innovative organisations.

Her areas of specialism are marketing in change, growth operating model focus and vision thought leadership as part of the latter.

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